What interests us most is their role within the website
Posted: Tue Jan 28, 2025 9:53 am
The information pages:
They usually find space in the main menu, but in fact, they provide the most rational and practical information relating to the company , the product, the service or the professional, as well as other information on the working method, the services offered and the founding values of a certain way of operating.
Contact pages:
They are used to facilitate communication between the author (or authors) of a website and interlocutors. We are not just thinking about the classic “Contacts” page, but all those Web pages designed to put the user in a usage of our employment database position to enter into communication or ask for information with a simple click. Sometimes lead generation is made up of a few simple tools. A shortcode positioned in a strategic point of the page may be enough.
The target pages:
By this term I mean those web pages that host very long, detailed, in-depth content, the result of non-trivial research and capable of configuring themselves as real compendiums on a given topic. Objective pages can be used to:
demonstrate one's expertise on a given topic
position yourself on Google for very competitive keywords, thanks to an uncommon research work
Receive inbound links from breaking news (blog posts), information and contact pages and vertical insights (pillar posts or long form content)
They usually find space in the main menu, but in fact, they provide the most rational and practical information relating to the company , the product, the service or the professional, as well as other information on the working method, the services offered and the founding values of a certain way of operating.
Contact pages:
They are used to facilitate communication between the author (or authors) of a website and interlocutors. We are not just thinking about the classic “Contacts” page, but all those Web pages designed to put the user in a usage of our employment database position to enter into communication or ask for information with a simple click. Sometimes lead generation is made up of a few simple tools. A shortcode positioned in a strategic point of the page may be enough.
The target pages:
By this term I mean those web pages that host very long, detailed, in-depth content, the result of non-trivial research and capable of configuring themselves as real compendiums on a given topic. Objective pages can be used to:
demonstrate one's expertise on a given topic
position yourself on Google for very competitive keywords, thanks to an uncommon research work
Receive inbound links from breaking news (blog posts), information and contact pages and vertical insights (pillar posts or long form content)