A Waterfall Marketing Approach
Posted: Tue Jan 28, 2025 9:56 am
Most Google searches about Waterfall Methodology will talk about software development, but the method can also be used to close deals.
Any deal in your sales pipeline will follow a similar journey: a lead turns into a prospect, you nurture them, jump on a few phone calls, perhaps do a demo, and then get the contract signed. So, your sales process can be plotted onto a Waterfall Gantt chart:
Example of a simple sales pipeline - Waterfall Methodology for Sales Project Management
This is perfect if multiple reps are working on one deal. Everyone can keep up to date with different projects and how a deal is progressing by just clicking on the Gantt chart.
Waterfall is also ideal for onboarding new sales reps. Everything is paraguay telegram data mapped out on a chart, so they can see how each phase progresses and how long each part of the deal should take. It's a great way to get them used to your process and selling like the rest of your team!
Waterfall is also another great fit for larger marketing projects.
It can create repeatable processes, so it's perfect for more complex projects. We're talking about product launches or important social media campaigns that require weeks/months of work with multiple stakeholders.
Waterfall can even build interest in a new feature or product if used wisely. For example, Max Leblanc over at Groover explains using a Waterfall marketing approach is a smart fit for industries like musicians who want to create buzz around a new release.
A Waterfall Marketing Approach
Take a look at that
The artist dropped a new single on Spotify, but also included two other new releases on the playlist. The two bonus singles have separate release dates on them, and the listener will get notified when the artist unlocks them. It's subtle, but Leblanc says this type of "waterfall" album release boosts the chances that the user will listen to every song.
"The hierarchical order of the songs in the waterfall strategy will allow the first single released (Single A) to have a greater exponential growth of streams by simply appearing at the top every time you release a new track. It’s like re-releasing your singles with each release. "
Any deal in your sales pipeline will follow a similar journey: a lead turns into a prospect, you nurture them, jump on a few phone calls, perhaps do a demo, and then get the contract signed. So, your sales process can be plotted onto a Waterfall Gantt chart:
Example of a simple sales pipeline - Waterfall Methodology for Sales Project Management
This is perfect if multiple reps are working on one deal. Everyone can keep up to date with different projects and how a deal is progressing by just clicking on the Gantt chart.
Waterfall is also ideal for onboarding new sales reps. Everything is paraguay telegram data mapped out on a chart, so they can see how each phase progresses and how long each part of the deal should take. It's a great way to get them used to your process and selling like the rest of your team!
Waterfall is also another great fit for larger marketing projects.
It can create repeatable processes, so it's perfect for more complex projects. We're talking about product launches or important social media campaigns that require weeks/months of work with multiple stakeholders.
Waterfall can even build interest in a new feature or product if used wisely. For example, Max Leblanc over at Groover explains using a Waterfall marketing approach is a smart fit for industries like musicians who want to create buzz around a new release.
A Waterfall Marketing Approach
Take a look at that
The artist dropped a new single on Spotify, but also included two other new releases on the playlist. The two bonus singles have separate release dates on them, and the listener will get notified when the artist unlocks them. It's subtle, but Leblanc says this type of "waterfall" album release boosts the chances that the user will listen to every song.
"The hierarchical order of the songs in the waterfall strategy will allow the first single released (Single A) to have a greater exponential growth of streams by simply appearing at the top every time you release a new track. It’s like re-releasing your singles with each release. "