The cost price of the finished product includes overhead costs. They depend on how the supply system is organized at the enterprise.
Quality management, increasing the competitiveness of goods
Companies producing consumer and industrial goods are required to have their own laboratories and technical services for quality control.
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The main function of marketing kazakhstan email list in relation to quality control is to focus on end consumers with very specific and real requests already at the stage of developing a new product.
Explanation of the sales function of marketing
The sales function of marketing in an organization consists of the following five subfunctions:
Formation of a supply chain.
This subfunction covers the life cycle of a product from the moment of its release until the end consumer begins using it. The supply chain provides both the manufacturer and the consumer with optimal conditions for purchase: the availability of the right product in the right place when the customer needs it, in the required quantity and without any quality claims (including safety during transportation).
Explanation of the sales function of marketing
In marketing, product distribution is not only a function of organizing transportation, but also warehouse management, as well as the formation of one’s own distribution networks, from wholesale to retail.
Providing service and customer support.
When can we say that the service is organized competently? When the supported equipment is ready and suitable for operation at maximum efficiency throughout its entire life cycle.
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The need for maintenance and support in its various variations arises when it helps the manufacturer create a stable sales market. The principle of operation is simple: the client buys the product and uses it, and the company does the rest. If both the product and the service are of high quality, then the demand for them inevitably grows. And this means an increase in the company's profits and a strengthening of its reputation.
A system of measures to stimulate demand and sales.
In FOSSTIS (a set of measures to generate demand for a product and increase sales figures), two areas of work are actually combined, between which there are significant differences. In order to see the result, it is necessary to apply both FOSS (generating demand for a product) and STIS (assistance in selling a product) together. The first is informing a potential client about the product itself and its consumer characteristics, and the second is no longer related to these parameters: a potential customer already knows about them from advertising or personal experience.
Targeted assortment policy.
The function of product policy is to initiate the production of only those products that best satisfy consumer demands. The customer is more likely to prefer such products if he has to choose among analogues, and this guarantees their competitiveness.
Targeted pricing policy.
The function of pricing policy in the marketing system is to establish a price level that will help the company achieve its strategic and short-term goals (for example, to capture a new market share, to reach the planned profit indicator) and to solve operational tasks related to differentiation from competitors, sales of goods at one or another stage of their life cycle. All the same applies to price adjustments.