How Click and Collect has benefited Target

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First, even though my session is initiated on their site, they clearly connect my local Target to my shopping session. Target says "you're shopping" and then dynamically insert when my local in store location closes.

Second, they give center stage to the c cell phone directory india ick and collect offers in the main value proposition centered in the hero image.



And third, they give click and collect a permanent place in their navigation bar.



Additionally, further down the home page they give a full width call out on both their drive up and same day delivery options.



Again, their click and collect options are pushed first.


Specifically, Target saw massive growth from their click and collect retail strategy.



In-store pickup increased more than 60%.



Drive Up grew more than 700%.



And overall same-day fulfillment grew a combined 273%.



Since implementing order pickup five years ago, click and collect has continued to be a huge success.

These trends have continued throughout 2020 and into 2021. Target's last holiday season reporting saw