Choose the search criteria based on your marketing prospects
Posted: Tue Jan 28, 2025 10:05 am
And if I wanted to start doing influencer marketing today, what should I do?
Avoid acting hastily. Try to follow a strategy based on your chosen goals, the audience you want to influence, and the type of influencer you want to work with.
Set specific goals . One thing is certain: if you don't have goals, you will never know if you have achieved them. So avoid pitfalls and ask yourself some questions. How many people do you want to reach? a thousand? a why you need this database million? a billion? How do you want your brand to be perceived? What kind of influencer can create that perception? What is your mission ?
Determine your budget . It may go without saying that many choices depend on the budget: but it is perhaps good to remember that a nest egg spent well is more efficient than a treasure spent badly. Before you leave, determine how much you are willing to spend.
Choose your influencers . Once you have defined your budget and identified your objectives, there is only one thing left: you need to choose your collaborators. How?
Think about the ideal influencer – Who are they? What platforms do they operate on? Who do they target? How do they express their messages? What kind of voice do they use? Have they worked for the competition? Are they credible? How much? Are they authentic or are they selling out? – Then look for those who are closest to the model you have created.
Divide them into sectors, geolocalize them , You don't need to be a surgeon here, but the more precise you are, the more efficient you will be. Tip: proudly exclude those who are not right for you.
Contact influencers and offer them promotions, gifts, gadgets, money, and anything else that can pique their interest.
Finally, consider that Intellinfluence is just one of the resources at your disposal. If we wanted to be fair we should at least mention Upfluence (a platform similar to Intellinfluence but which I have personally never tried), Buzzstream and Buzzsumo . In short, there is no shortage of resources.
Avoid acting hastily. Try to follow a strategy based on your chosen goals, the audience you want to influence, and the type of influencer you want to work with.
Set specific goals . One thing is certain: if you don't have goals, you will never know if you have achieved them. So avoid pitfalls and ask yourself some questions. How many people do you want to reach? a thousand? a why you need this database million? a billion? How do you want your brand to be perceived? What kind of influencer can create that perception? What is your mission ?
Determine your budget . It may go without saying that many choices depend on the budget: but it is perhaps good to remember that a nest egg spent well is more efficient than a treasure spent badly. Before you leave, determine how much you are willing to spend.
Choose your influencers . Once you have defined your budget and identified your objectives, there is only one thing left: you need to choose your collaborators. How?
Think about the ideal influencer – Who are they? What platforms do they operate on? Who do they target? How do they express their messages? What kind of voice do they use? Have they worked for the competition? Are they credible? How much? Are they authentic or are they selling out? – Then look for those who are closest to the model you have created.
Divide them into sectors, geolocalize them , You don't need to be a surgeon here, but the more precise you are, the more efficient you will be. Tip: proudly exclude those who are not right for you.
Contact influencers and offer them promotions, gifts, gadgets, money, and anything else that can pique their interest.
Finally, consider that Intellinfluence is just one of the resources at your disposal. If we wanted to be fair we should at least mention Upfluence (a platform similar to Intellinfluence but which I have personally never tried), Buzzstream and Buzzsumo . In short, there is no shortage of resources.