Instagram for Business: Expert Advice
Posted: Tue Jan 28, 2025 10:20 am
Every internet marketer has at least once wondered how other business owners use Instagram to grow their businesses. And it’s no secret — successful executives are happy to share their experiences and give advice on how to optimize their Instagram strategy. If you want, you can start using them today. However, before we move on to practical recommendations, let’s recall the main functions of Instagram.
Anatomy of Instagram
Anatomy of Instagram
Each Instagram social network feature can be optimized to improve the effectiveness of your marketing campaign. Combining different improvements will help you develop a truly powerful strategy that will help your business grow.
Instagram Stories
Instagram Stories was launched in August 2016 and immediately became incredibly useful for marketers. The Stories button can be seen at the very top of the screen when you log into the social network. It is very noticeable for followers, and the stories themselves are very engaging. You can add emojis, drawings, and even specify a location to your story. Tyler Sprunk, CMO of Simplestrat, shared how to use the Instagram Stories feature for your business.
“Post your recent posts on Instagram Stories. They appear at the very top of the screen, so there is a high chance that users will notice what you post there. Take a screenshot of your latest post, upload it to Instagram Stories and add a drawing. This will generate interest among your target audience. They will be tempted to visit your business profile.”
Profile image
So, let’s say you’ve created a story and captured the saudi-arabia phone number data attention of users. The next step you need to take is to optimize your profile picture. You need to make sure it’s presentable and of good quality. Instagram is a photo-based social network, so it’s important to post high-quality images. FireCask CEO Lauren Mallet knows how to create quality visuals without a big budget.
"For smaller businesses that don't have a huge budget to invest in design, Canva is a great solution. It's a simplified graphic design tool that anyone can use to create Instagram images that look like they were designed by a professional."
Profile Description
Despite the fact that the main content of Instagram is photos, it would be wrong to forget about the profile description. This is a good way to gain the trust of users and tell them about your company. Also, the profile description is the only place where you can place a link to your website (this cannot be done in posts). In this regard, this section of the Instagram social network is so important for those who want to develop their business.
So, instead of just giving the address of your homepage in the profile description, put a link to promotions or recent blog posts (this depends on your industry). Make the link branded and you will not have to constantly change it. In addition, with the help of special tools, you will be able to track the number of clicks on the link in the profile description.
Anatomy of Instagram
Anatomy of Instagram
Each Instagram social network feature can be optimized to improve the effectiveness of your marketing campaign. Combining different improvements will help you develop a truly powerful strategy that will help your business grow.
Instagram Stories
Instagram Stories was launched in August 2016 and immediately became incredibly useful for marketers. The Stories button can be seen at the very top of the screen when you log into the social network. It is very noticeable for followers, and the stories themselves are very engaging. You can add emojis, drawings, and even specify a location to your story. Tyler Sprunk, CMO of Simplestrat, shared how to use the Instagram Stories feature for your business.
“Post your recent posts on Instagram Stories. They appear at the very top of the screen, so there is a high chance that users will notice what you post there. Take a screenshot of your latest post, upload it to Instagram Stories and add a drawing. This will generate interest among your target audience. They will be tempted to visit your business profile.”
Profile image
So, let’s say you’ve created a story and captured the saudi-arabia phone number data attention of users. The next step you need to take is to optimize your profile picture. You need to make sure it’s presentable and of good quality. Instagram is a photo-based social network, so it’s important to post high-quality images. FireCask CEO Lauren Mallet knows how to create quality visuals without a big budget.
"For smaller businesses that don't have a huge budget to invest in design, Canva is a great solution. It's a simplified graphic design tool that anyone can use to create Instagram images that look like they were designed by a professional."
Profile Description
Despite the fact that the main content of Instagram is photos, it would be wrong to forget about the profile description. This is a good way to gain the trust of users and tell them about your company. Also, the profile description is the only place where you can place a link to your website (this cannot be done in posts). In this regard, this section of the Instagram social network is so important for those who want to develop their business.
So, instead of just giving the address of your homepage in the profile description, put a link to promotions or recent blog posts (this depends on your industry). Make the link branded and you will not have to constantly change it. In addition, with the help of special tools, you will be able to track the number of clicks on the link in the profile description.