Clearly formulate your commercial proposal
When a visitor first comes to a site, he simply skims through the information published on it. You only have a few seconds to capture the user's attention. A person should be clear at a glance what exactly this resource offers and how he can use it (rent, buy, order production, etc.).
This recommendation is most useful when promoting a landing page, since in this case everything is concentrated on one page. Vague statements and high-flown slogans about quality and accessibility do not work here - the visitor must see a clear offer.
If a website visitor sees, for egypt email list example, a picture of a house and the slogan: "We will add coziness to your apartment", he may think of anything: an offer of design services, installation of new windows or furniture sales. How long will he have to guess your charade? Modern people are too busy to devote much time to this, so they will simply go to a competitor's website.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Only reasonable statements
The next common mistake is to post embellished information. Many people say: "only from us", "the lowest prices", "the highest quality", but in reality this is not true at all.
We advise you not to get carried away with writing praises of your company or product, but to draw the visitor's attention to their real advantages and benefits. Triggers of buyer trust are honesty and validity, so a self-respecting resource should be guided only by facts and figures.
Unsuccessful triggers: "the fastest delivery", "a large team of professionals", "the largest selection". Successful examples: "delivery within 30 minutes", "50 employees are involved in the project", "more than 200 models in stock".
Brevity
Landing pages do not publish lengthy messages with complex stylistic turns of phrase. The rule here is simple: minimum words - maximum meaning. Even if you offer a specific multifunctional product, you need to tell about it briefly and clearly.
In some industries, it is quite appropriate to use professionalisms so that you can demonstrate your level of knowledge and emphasize that you are not an amateur. However, you should not overuse this, since often complex products are purchased by ordinary people with very superficial knowledge of the given industry.