What type of content do B2B consumers need?
Posted: Wed Jan 29, 2025 6:05 am
Technical brochures and manuals (61% of B2B buyers are interested in these)
Since this type of content is in the highest demand, provide it in an easy-to-digest and share White Paper format.
Instructions (46%)
Solution usage manuals are of great value to customers as they help them achieve the best results.
Videos (38%)
A classic format of educational content that helps you master the product faster.
Reports (31%)
A traditional type of B2B content marketing material, deliver kazakhstan phone number data reports as ebooks or presentations to make them appealing to a wider audience.
Webinars (30%)
An online seminar is a low-cost alternative to an individual presentation of a sales proposal.
Infographics (25%)
Infographics are a more attractive version of a report that presents educational guides or valuable statistics.
Social networks (25%)
Some B2B consumers turn to their peers on social media to make final deal decisions.
Mobile services (22%)
Since mobile devices are used for shopping on the go, B2B consumers, whose working day is mostly spent at the computer, rarely use a smartphone/tablet to search and purchase offers.
Business events (21%)
The low number of people willing to attend business events is due to two reasons: firstly, webinars are replacing live presentations and seminars, and secondly, lead generation through meetings and presentations has lost its effectiveness.
Since this type of content is in the highest demand, provide it in an easy-to-digest and share White Paper format.
Instructions (46%)
Solution usage manuals are of great value to customers as they help them achieve the best results.
Videos (38%)
A classic format of educational content that helps you master the product faster.
Reports (31%)
A traditional type of B2B content marketing material, deliver kazakhstan phone number data reports as ebooks or presentations to make them appealing to a wider audience.
Webinars (30%)
An online seminar is a low-cost alternative to an individual presentation of a sales proposal.
Infographics (25%)
Infographics are a more attractive version of a report that presents educational guides or valuable statistics.
Social networks (25%)
Some B2B consumers turn to their peers on social media to make final deal decisions.
Mobile services (22%)
Since mobile devices are used for shopping on the go, B2B consumers, whose working day is mostly spent at the computer, rarely use a smartphone/tablet to search and purchase offers.
Business events (21%)
The low number of people willing to attend business events is due to two reasons: firstly, webinars are replacing live presentations and seminars, and secondly, lead generation through meetings and presentations has lost its effectiveness.