Algorithm for preparing to launch a campaign
Posted: Sun Feb 02, 2025 5:26 am
Preparation . It all starts with defining the goal you plan to achieve. Most often, it is to increase the number of conversions.
The next stage is analytical . During it, the promoted business is analyzed, its features are identified, and its positioning is clarified.
It is imperative to study the target audience: the main channels for attracting it, its characteristics and features. The achieved conversion level on the site is also studied in detail + the effectiveness of each traffic source is confirmed.
The effectiveness of the already working transaction sequence is also analyzed. Ideally, the most serious competitors should also be analyzed.
Targeted . The third stage involves formulating the main goals. It is useful to divide them based on the SMART approach (specific, time-bound, measurable, relevant, achievable).
A specific strategy is selected taking into account the nepal consumer email list main channels, a list of the main methods that will be used to achieve the main result of promotion is outlined.
Forming a media plan . This document describes all the tools and channels that you will use during your performance campaign.
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Tracking efficiency . After the campaign starts, the most interesting part begins — collecting statistics on each promotion channel and then tracking the efficiency of each channel. The least efficient ones should be optimized or excluded from the further strategy.
The next stage is analytical . During it, the promoted business is analyzed, its features are identified, and its positioning is clarified.
It is imperative to study the target audience: the main channels for attracting it, its characteristics and features. The achieved conversion level on the site is also studied in detail + the effectiveness of each traffic source is confirmed.
The effectiveness of the already working transaction sequence is also analyzed. Ideally, the most serious competitors should also be analyzed.
Targeted . The third stage involves formulating the main goals. It is useful to divide them based on the SMART approach (specific, time-bound, measurable, relevant, achievable).
A specific strategy is selected taking into account the nepal consumer email list main channels, a list of the main methods that will be used to achieve the main result of promotion is outlined.
Forming a media plan . This document describes all the tools and channels that you will use during your performance campaign.
1463_15.png
Tracking efficiency . After the campaign starts, the most interesting part begins — collecting statistics on each promotion channel and then tracking the efficiency of each channel. The least efficient ones should be optimized or excluded from the further strategy.